Ricardo Alvarenga

Ricardo Alvarenga serves as the Head of Retail Measurement Solutions at NielsenIQ since August 2020, overseeing end-to-end product accountability for core business operations in Brazil, including product digitization and the re-launch of the Retail Index. Previously, Ricardo held multiple leadership roles at Nielsen from April 2004 to August 2021, including Head of Data Acquisition and Head of Consumer Panel Services Business Unit, demonstrating a strong track record in data sourcing, field operations, and go-to-market strategies. Additionally, experiences as a Business Development Leader and Client Business Partner encompassed managing significant teams and fostering client relationships across major brands. Educational background includes a Bachelor's degree in Marketing and Advertising from ESPM and an MBA from FIA.