Ricardo Siaca

Ricardo Siaca is a seasoned professional in advanced analytics and market research with extensive experience in the consumer packaged goods (CPG) sector. As the Global Advanced Analytics Commercial Lead at NielsenIQ since September 2021, Ricardo focuses on driving analytics solutions for clients. Prior to this role, Ricardo served as Global Client Director at Nielsen from September 1988 to November 2020, where responsibilities included new business development and marketing consulting for multinational CPG manufacturers. Additional experience includes positions as Market Research Manager at SAMI/Burke, Inc. and Market Research Analyst at National Brand Scanning, Inc. Ricardo holds an MBA in Marketing from Columbia University and dual Bachelor's degrees in Arts and Science, and in Economics from the University of Pennsylvania.