Alex Gheneralov

Principal Product Designer at Nift Networks

Alex Gheneralov is a seasoned product designer with extensive experience in the field. Currently serving as Principal Product Designer at Nift since March 2024, Alex has previously held the same title at Yummly from March 2023 to March 2024. Prior to that, Alex was Product Design Lead at AstrumU from April 2019 to March 2023 and Lead UX Designer at RoundGlass from January 2016 to April 2019. Alex began a career in product design at Edifecs, where roles included Product Designer, Interaction Designer, and Lead Product Designer from April 2011 to December 2015. Alex holds a Bachelor's degree in Computer Science from the Technical University of Moldova.

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Nift Networks

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Nift is the first invitation-only network that helps neighborhood businesses get discovered.


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