Ana Maria Romay

Ana Maria Romay is a founding team member and VP of Brand & UX at Nift. Ana was previously the Creative Director, Global Markets for TripAdvisor. During their time at TripAdvisor, they led a team of 24 creatives in a complete brand overhaul for the world's largest travel site. This included rebranding Green Leaders and Travelers' Choice, redesigning global CRM, honing the #1 most downloaded travel app, and restructuring the creative department. As a result of their work, unaided brand awareness increased, quarterly revenue increased by 22% to a record $281 million in Q1, and the creative team was primed and ready to hold down the fort.

Ana Maria Romay has a BA in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University and an MA in Advertising from Texas Creative at The University of Texas at Austin.

They are on a team with Paul Gillooly - Principal Full Stack Engineer, Vikram Kumar - Chief Architect, and Mike Garland - VP Account Management. Ana Maria Romay reports to Elery Pfeffer, Founder & CEO.