Anastasiya Stoykova

Anastasiya Stoykova is a seasoned digital strategy consultant currently serving as a Senior Consultant at Niji since April 2022. Previously, Stoykova held the position of Scale Manager for L'Oréal, overseeing the deployment of the Virtual Try-On digital service across 14 brands in 41 countries and facilitating technical configuration and bug resolution. The professional experience also includes a role in change management for MMA Assurance, where Stoykova contributed to the company's digital transformation and Salesforce CRM deployment in 30 agencies. Earlier, Stoykova worked as an Innovation Study Officer at Bpifrance, analyzing innovative projects and securing financing for over 40 start-ups. Stoykova began a career as a Product Owner at CGI within Airbus's IT department, developing technology solutions tailored to various internal needs. Educational credentials include an Advanced Master’s in Strategy & Management of International Business from ESSEC Business School, and a Master's exchange program at Smith School of Business, among other qualifications in engineering and business.