Alex Jinks is a consumer insights lead at Nike, where they apply their expertise in data science and analytics to inform brand strategy and product creation. Previously, Alex served as a captain and technical program manager in the United States Air Force, overseeing flying programs and conducting fleet health analyses. They also founded Amaree and held the position of senior vendor manager at Amazon, where they managed a significant P&L and drove substantial revenue growth. Alex completed an MBA internship at HubSpot, where they developed a strategic framework for evaluating competitive threats.
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