Alex Via is an accomplished product management and marketing professional with extensive experience in eCommerce and digital product development. Currently serving as the Lead Product Manager for Global Digital Product at Nike, Alex oversees the digital buying experience for Converse. Previous roles include Senior Product Manager positions at Lowe's Companies, Inc., where responsibilities spanned the digital configurator experience and the eCommerce checkout process, as well as managing Kroger's eCommerce innovation projects, including the Kroger Fresh app. Earlier career highlights feature leadership in marketing and eCommerce at Buffalo Jackson Trading Co. and project management for digital products at Union and Caddis Interactive. Alex holds a Bachelor's degree in Business Administration and Entrepreneurship from Western Kentucky University.
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