Alex Yu

Alex Yu currently serves as the Director of Women's Merchandising Analytics and the Director of Merchandising & Planning Analytics for Nike since May 2023. Prior to this role, Alex held the position of VP of Data & Analytics and Director of Data & Analytics at Girlfriend Collective from May 2021 to May 2023. Alex's earlier experience includes various roles at Bombas from September 2014 to May 2021, culminating as Director of Customer Analytics. Additionally, Alex worked as an Equity Analyst at The Krause Fund and as an Assurance Intern at EY. Alex holds a double major in Mathematics and Finance from the University of Iowa.