Alister Baldrick

Alister Baldrick serves as the Senior Brand Protection Director for EMEA and Global Investigations at Nike since September 2011, overseeing a team focused on enforcing intellectual property rights for Nike brands in Europe. Alister also held the position of Temporary Global Brand Protection Director, successfully managing transitions and recruitment during a significant team change. Prior to Nike, Alister dedicated 23 years to HM Revenue and Customs, culminating as a Senior Investigation Officer where expertise in intelligence gathering and criminal investigations was developed, alongside leading international offices in France and Dubai. Alister holds a BSc Hons in Geography and Geology and a Diploma in Environmental Management from University College Cardiff.