Bryan MacPherson

Bryan MacPherson is an experienced analytics professional currently serving as the Director of Applied Analytics - Marketplace Operations at Nike since January 2022. Prior to this role, Bryan held various leadership positions at Cardlytics from May 2014 to August 2021, including VP of Performance Analytics, where integration of the Performance Analytics team with Sales and other departments was a key achievement. Bryan also managed operational and R&D aspects of projection and pricing processes, and oversaw network performance analytics across financial institutions. Earlier experience includes serving as Advanced Analytics Senior Manager at UPS for over thirteen years, providing marketing analytics and statistical support to various departments. Bryan holds a PhD in Applied Mathematics from The University of Sheffield and a BS in Mathematics from Heriot-Watt University.