Chris Tyler is the VP/GM Kids EMEA at Nike, bringing over 20 years of experience in the sports industry with a strong background in product management and merchandising. Previously, Chris served in various roles at Nike, focusing on global product creation and management strategies, and was instrumental in achieving significant revenue growth during their tenure. Before Nike, Chris co-founded Sells Goalkeeper Products and held key positions at Puma and Valsport Official. Chris earned a degree in Sport and Exercise Science from The University of Birmingham.
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