Franziska Hulitz

Franziska Hulitz is an experienced professional in the sports and fitness industry, currently serving as the EMEA Senior Partner Executive at Nike since February 2018. In this role, Franziska drives the EMEA strategy for Running & Training, and has held various positions at Nike, including Partner Executive for Strategic Pure Players and Intersport, as well as Brand Authenticator Account Executive, where responsibilities included achieving sales goals, developing customer plans, and managing relationships. Prior experience includes serving as Corporate Account Executive at Prime Time Fitness GmbH, where planning and executing promotional events were key tasks, and as an Entertainer at TUI, focused on enhancing guest experiences. Franziska holds a Master of Arts in Marketing and Sales, along with a Bachelor of Arts in Fitness Economics from Deutsche Hochschule für Prävention und Gesundheitsmanagement.