Genny Richardson

Genny Richardson is an accomplished professional with extensive experience in brand management and creative operations, primarily at Nike since July 2014. As the Global Brand Design Retail Studio Director, Genny oversees the APLA brand creative studio, managing a $10M budget and leading creative production efforts. With a strong background in project management and account management across various agencies, Genny has successfully executed high-profile projects, including the Nike Global Olympic Innovation & Product Summit, and has collaborated with numerous top-tier brands. Genny's career is marked by a focus on storytelling, strategic partnerships, and fostering creativity within teams, complemented by a Bachelor of Science in Business Administration & Marketing from the University of Oregon.