Joeri Peters

Joeri Peters is a Brand Manager at Nike Football, specializing in strategy and retail experiences. With a background in brand marketing, Joeri has led retail marketing for over 400 EMEA stores, driving successful campaigns including immersive athlete-led retail experiences and localized strategies for youth consumers. Previously, Joeri held various marketing roles, including as a Digital Brand Specialist, where they innovated digital campaigns during the pandemic, and as a Membership Marketing Manager, overseeing in-store experiences and consumer engagement. Joeri's educational background includes a Master's in Management from IE Business School and a Bachelor's in Business Administration with a focus on sports marketing.