Maddie Parrott

Maddie Parrott is an experienced professional in brand merchandising and consumer strategy, currently serving as Director of North America Brand Merchandising and Director of North America Consumer Strategy at Nike since July 2021. Previously, Maddie held several roles at Nike, including Senior Manager of North America Product Merchandising Strategy and Growth Manager for Member Cohorts at Nike Direct North America, where responsibilities included defining consumer groups and orchestrating growth strategies. Prior experience includes positions at Ulta Beauty as Loyalty Strategy & Experience Manager and various roles in store operations strategy, along with an internship at Northwestern University's Kellogg School of Management. Maddie holds a Bachelor of Arts degree in Economics, Political Science, and Business Institutions from Northwestern University.