Mart Lieverse has a diverse professional background in marketing and business transformation, with experience in notable companies such as Ducati North Europe, Coca-Cola Enterprises, and Nike. Mart's career began as an Editor for the Marketing Association Amsterdam and as a Co-Founder of MELOW. Subsequent roles include Shopper Marketing Trainee and various positions related to merchandising and strategic growth initiatives at Nike. Mart holds a Bachelor of Science in Business Administration from the University of Amsterdam, a Master's Degree in Management of Innovation from Rotterdam School of Management, and a Minor in Communication Science from VU University Amsterdam. Additionally, Mart completed an Executive MBA in Digitalization at Copenhagen Business School.
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