Mayur Rajadhyaksha

Mayur Rajadhyaksha is an accomplished marketing science professional with extensive experience across prominent organizations. Currently serving as the Director of Marketing Science at Nike since July 2019, Mayur leads full funnel measurement and optimization of marketing campaigns while managing a cross-functional team to deliver actionable insights. Prior experience includes roles at Altria, where as Manager of Advanced Analytics, Mayur improved marketing investment effectiveness through cross-functional initiatives, and at Caterpillar Inc. as a Senior Data Scientist, where innovative forecasting models enhanced production planning accuracy. Mayur also demonstrated analytical prowess at PwC, focusing on audience targeting and response rates. Educational qualifications include an MBA in Strategy and Marketing from the University of North Carolina at Chapel Hill, an MS in Applied Data Science from the University of Chicago, and a Bachelor's degree in Operations Research and Information Systems from the University of Cincinnati.