Merrin Bartley

Merrin Bartley is a Senior Director of Insights & Analytics at Nike, leading a 25-person team responsible for B2B and DTC insights across the EMEA region, generating a substantial $14 billion in revenue. With a diverse background in consumer insights, Merrin has held various leadership roles at Nike, including responsibility for the EMEA Learning Agenda and innovative retail concepts, notably contributing to the award-winning 'Live' store concept. Prior experience includes significant roles at The Clorox Company, where Merrin drove shopper insights for major brands, and Danone, managing teams focused on product distribution and category management. Education credentials include an Executive Certificate from Wharton, a Master of Science from the University of Groningen, and a Bachelor of Science from Santa Clara University, complemented by teaching roles at the University of Oregon.