Paul Schafbuch

Paul Schafbuch is an experienced professional with a strong background in sales and brand management, primarily within the Nike organization, where tenure spanned from November 2006 to April 2023. As GM of Sales for the Wholesale Marketplace in North America for the Jordan Brand, Paul led cross-functional teams to implement strategic initiatives, enhance partner engagement, and drive brand growth. Previous roles included Senior Director positions focusing on both the consumer experience and marketplace strategies at key retail partners, such as Foot Locker, Inc. Additionally, Paul has held various leadership positions that involved marketplace strategy development and merchandising for the Nike Sport category and the Jordan Brand. Earlier in career, Paul worked as a Brand Marketing Manager at Outward Bound USA, specializing in private-label apparel product development. Education includes a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication from the University of Oregon, along with a Digital Marketing Certification from The Wharton School.