Rich Aiello

Media Data Operations Manager at Nike

Rich Aiello is an accomplished media data operations manager at Nike, where responsibilities include standardizing paid media taxonomy and leading a significant migration project for global media planning platforms. Prior experience includes roles as a marketing analytics manager at Kepler, where tasks involved managing web analytics and maintaining dashboards, as well as serving as a senior analyst at Cigna, focusing on enterprise sales effectiveness through data aggregation and trend analysis. Rich's background also includes positions at various organizations, including Market Resource Partners, Trion Group, and Merck Sharp & Dohme, where roles emphasized data reporting, analytics support, and client-facing data management. Rich Aiello holds an MBA in Strategic Management from the Fox School of Business at Temple University and a bachelor's degree in International Business and Management Information Systems from the same institution.

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Nike

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NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. They also offer interactive consumer services and experiences through their digital platforms. NIKE is the largest seller of athletic footwear and apparel in the world. NIKE Brand product offerings are aligned around their consumer construct focused on Men’s, Women’s and Kids’. They also design products specifically for the Jordan Brand and Converse. Converse, a NIKE, Inc. subsidiary brand headquartered in Boston, Massachusetts, designs, markets and distributes athletic lifestyle footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. Nike's mission is: to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.