Sayaka Ichimura

Sayaka Ichimura has extensive experience in marketing operations and brand management within NIKE and NIKE JAPAN, contributing significantly from 2009 to the present. Initially serving as a Marketing Operations Manager at NIKE JAPAN, Sayaka oversaw seasonal campaign budgets and established team roles, leading to successful retail tool development and increased business in women’s training. Transitioning to various marketing and planning roles at NIKE, including Brand Planning Manager and Brand Management Manager for Asia Pacific and Latin America, Sayaka has focused on aligning brand strategies with consumer insights, driving initiatives related to purpose marketing, sustainability, and community impact programs. Achievements include nominating the Play Academy with Naomi Osaka Program for the 2020 Maxim Award and coordinating brand campaigns for significant events like the Pyeongchang Winter Olympics.