Sean Phifer

Sean Phifer is the Director of Retail Marketing at APLA Partners with nearly 15 years of experience in various sectors, particularly within sports and brand marketing. They have worked at Nike in multiple roles, including Brand Director for Foot Locker and Champs, and have led initiatives in Nike's Next% strategy. Sean's educational background includes a BA in Journalism and Mass Communications from Creighton University and an MBA along with a Master's in Sport's Administration from Ohio University. Their passion for sports and creativity informs their approach to strategic planning, campaign development, and consumer education.