As Vice President and General Manager of Nike’s North America geography, Tom Peddie is responsible for leading all aspects of the business and strategic growth in North America, grounded in sport and focused on delivering an integrated marketplace experience.
Tom began his Nike career more than 30 years ago, and has held multiple jobs within Nike Sales, as well as critical leadership positions including VP/GM of Emerging Markets (now Asia Pacific Latin America); VP/GM of North America and VP, Marketplace Partners, where he strengthened relationships with key retailers and advanced Nike’s marketplace strategy.
Throughout his career, Tom has been recognized for his deep expertise in building consumer-focused ecosystems and fostering strong partnerships across the industry. His leadership continues to accelerate Nike’s success by connecting more deeply with consumers and creating a seamless marketplace that serves athletes everywhere.
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