Wayne Yuan

Wayne Yuan is a seasoned analytics professional with extensive experience in marketing performance and strategic analysis. Currently serving as a Senior Insights & Analytics Manager at Nike since September 2018, Wayne specializes in managing marketing channel analytics and leading advanced modeling initiatives. Previously, Wayne held significant roles at Spark44 and Mindshare, where expertise included campaign strategy for Jaguar Land Rover and business analytics for major clients. Earlier experience at Interbrand and Nielsen further solidified Wayne's analytical capabilities, leading teams and innovative projects. Wayne holds a Master of Commerce from Macquarie University and a Bachelor of Engineering in Computer Science from Shanghai Ocean University.