Nike
Wayne Yuan is a seasoned analytics professional with extensive experience in marketing performance and strategic analysis. Currently serving as a Senior Insights & Analytics Manager at Nike since September 2018, Wayne specializes in managing marketing channel analytics and leading advanced modeling initiatives. Previously, Wayne held significant roles at Spark44 and Mindshare, where expertise included campaign strategy for Jaguar Land Rover and business analytics for major clients. Earlier experience at Interbrand and Nielsen further solidified Wayne's analytical capabilities, leading teams and innovative projects. Wayne holds a Master of Commerce from Macquarie University and a Bachelor of Engineering in Computer Science from Shanghai Ocean University.
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Nike
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NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. They also offer interactive consumer services and experiences through their digital platforms. NIKE is the largest seller of athletic footwear and apparel in the world. NIKE Brand product offerings are aligned around their consumer construct focused on Men’s, Women’s and Kids’. They also design products specifically for the Jordan Brand and Converse. Converse, a NIKE, Inc. subsidiary brand headquartered in Boston, Massachusetts, designs, markets and distributes athletic lifestyle footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. Nike's mission is: to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.