Nike
Yinghua (Laura) Lu is an experienced marketing and partnerships professional with a diverse background in the sports and logistics industries. Currently serving as the Director of Social Community Impact at Nike since April 2020, Yinghua also holds the position of Marketing Director at ONE Championship since November 2016 and serves as Integrated Marketing Campaign Manager at Qoros Car, where responsibilities include identifying sponsorship opportunities and rights activation. Previous roles include Corporate Partnerships Manager at AEG China and Marketing Consultant at UPS, focusing on competitor analysis and sponsorship strategies. Yinghua started in the industry as a Senior Account Manager at ZOU Marketing, where sponsorship activation for the 2008 Beijing Olympics was a key highlight. Educational qualifications include a Master of Business Administration from the University of Oregon and a Master in Integrated Marketing Communication from Hong Kong University, alongside a Bachelor in Law from Fudan University.
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Nike
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NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. They also offer interactive consumer services and experiences through their digital platforms. NIKE is the largest seller of athletic footwear and apparel in the world. NIKE Brand product offerings are aligned around their consumer construct focused on Men’s, Women’s and Kids’. They also design products specifically for the Jordan Brand and Converse. Converse, a NIKE, Inc. subsidiary brand headquartered in Boston, Massachusetts, designs, markets and distributes athletic lifestyle footwear, apparel and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell trademarks. Jordan Brand designs, distributes and licenses athletic and casual footwear, apparel and accessories predominantly focused on basketball performance and culture using the Jumpman trademark. Nike's mission is: to bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.