In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, as Nikki Beach marks over 20 years in business, the brand has grown into a global, multifaceted lifestyle hospitality company with 11 beach clubs, 5 hotels and resorts, a fashion division (including lifestyle boutiques), special events and Nikki Cares, a 501c3 non-profit charity.

Nikki Beach can now be experienced in: Miami Beach, USA; Saint Tropez, France; Saint Barth, Caribbean; Marbella, Spain; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Monte Carlo, Monaco; Dubai, UAE; Costa Smeralda, Italy and Montenegro, Tivat. Every year, Nikki Beach has a pop-up location during the Cannes International Film Festival in France and a summer-long pop-up lounge at the Waterfront in Porto Cervo, Italy. The Hotels & Resorts division has properties in Koh Samui, Thailand; Porto Heli, Greece; Dubai, UAE; Santorini, Greece and Montenegro, Tivat. 

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Hotels & Hospitality

Nikki Beach Global

Nikki Beach Global's headquarters in Miami Beach, FL, United States

Lucia Penrod

Celia Gumbau-Serra

Steve Savola

The Sales and Marketing team at Nikki Beach Global is responsible for driving revenue growth and brand awareness across the company's diverse offerings. This team focuses on strategizing and executing innovative marketing campaigns, managing public relations and communications, and securing and nurturing event and catering sales. They work collaboratively to enhance the luxurious and eclectic Nikki Beach experience while promoting its lifestyle brand globally.

Nikki Beach Global

Org chart

Teams

Sales and Marketing

Offices

Nikki Beach Global

Org chart

Teams

Sales and Marketing

Offices

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