Nile Projects & Trading Co.
Basma Enany is an experienced professional in the luxury fashion retail sector. Currently serving as the Brand Manager for the multi-brand luxury fashion retailer "dstore" at Nile Projects & Trading Co. since October 2022, Basma oversees operations across branches in Cairo, Alexandria, and the North Coast, focusing on renowned international high-end brands. Previously, Basma held the position of Retail Coordinator at Nile Projects & Trading Co. from September 2011 to May 2013. Basma earned a Bachelor of Business Administration degree in Marketing from The American University in Cairo between 2007 and 2011.
Nile Projects & Trading Co.
Nile Projects & Trading Company was founded in 1972 as a small family business owned by Ossama El-Naggar and later grew into an Egyptian holding company formally established in 1985, after a partnership with Nile Bank (local bank in Egypt). Since then Nile Projects has grown in a wide range of industries, with a specialization in foreign based brand holdings. Today the company has a staff of over 800 employees and has established itself as one of the most trusted and successful names in the Middle East in a variety of fields, including fashion, automotive & real estate industries. Due to its capable staff and diversified experience in various business sectors, Nile Projects is able to diligently explore local and international business opportunities. Years of experience have taught the company the importance of a skilled staff and we pride ourselves in the fact that our team is of the highest international caliber. Nile Projects’ success can be attributed to several factors which contribute to its corporate competitive advantage and international standard of business practices: Nile Projects is able to compete in the Egyptian market on many levels and many industries. The company is set up according to Strategic business units each having the responsibility of full ownership, exclusive distributorships and shareholder operations.