Nile Projects & Trading Co.
Moroog Helmi is an accomplished professional with extensive experience in brand management and business development across the fashion and cosmetics industries. Currently serving as SR Fashion Brand Manager at Nile Projects & Trading Co. for Lui.jo Milano and Charles & Keith, Moroog oversees seasonal buying, brand business planning, and financial budgeting. Previous roles include SR Fashion Brand Manager at Fashion International Group, where Moroog managed multiple reputable brands and set sales policies, and Regional Division Manager at Chalhoub Group, focused on perfumes and cosmetics across the Middle East. Early career experience includes positions at Ajmal Perfumes, where significant contributions resulted in increased sales and brand recognition. Moroog holds a high school degree from Port Said School in Zamalek, Cairo, Egypt.
Nile Projects & Trading Co.
Nile Projects & Trading Company was founded in 1972 as a small family business owned by Ossama El-Naggar and later grew into an Egyptian holding company formally established in 1985, after a partnership with Nile Bank (local bank in Egypt). Since then Nile Projects has grown in a wide range of industries, with a specialization in foreign based brand holdings. Today the company has a staff of over 800 employees and has established itself as one of the most trusted and successful names in the Middle East in a variety of fields, including fashion, automotive & real estate industries. Due to its capable staff and diversified experience in various business sectors, Nile Projects is able to diligently explore local and international business opportunities. Years of experience have taught the company the importance of a skilled staff and we pride ourselves in the fact that our team is of the highest international caliber. Nile Projects’ success can be attributed to several factors which contribute to its corporate competitive advantage and international standard of business practices: Nile Projects is able to compete in the Egyptian market on many levels and many industries. The company is set up according to Strategic business units each having the responsibility of full ownership, exclusive distributorships and shareholder operations.