Moroog Helmi

Moroog Helmi is an accomplished professional with extensive experience in brand management and business development across the fashion and cosmetics industries. Currently serving as SR Fashion Brand Manager at Nile Projects & Trading Co. for Lui.jo Milano and Charles & Keith, Moroog oversees seasonal buying, brand business planning, and financial budgeting. Previous roles include SR Fashion Brand Manager at Fashion International Group, where Moroog managed multiple reputable brands and set sales policies, and Regional Division Manager at Chalhoub Group, focused on perfumes and cosmetics across the Middle East. Early career experience includes positions at Ajmal Perfumes, where significant contributions resulted in increased sales and brand recognition. Moroog holds a high school degree from Port Said School in Zamalek, Cairo, Egypt.