Malene Balslev Bernfeld

Head Of Campaign & Brand Management at Nilfisk

Malene Balslev Bernfeld has over 20 years of experience in marketing and communications roles. Malene Balslev currently works at Nilfisk as the Head of Campaign & Brand Management, where they lead global campaign strategies and brand management. Malene Balslev is also responsible for purpose-driven communication focused on sustainability and growth. Before joining Nilfisk, Malene held various positions at Widex, ROCKWOOL International, Sennheiser Communications, Alfa Laval Copenhagen A/S, Tefal & Rowenta Danmark, and Oracle Denmark. Their roles in these companies included leading teams, defining marketing processes, brand positioning, marketing communication strategy, and product launching. Malene has a strong background in both B2B and B2C marketing, with expertise in employer branding, trademarking, and corporate visual identity.

Malene Balslev Bernfeld has a diverse education history. Malene Balslev obtained a Coursera Specialization Certificate in Digital Marketing from the University of Illinois Urbana-Champaign in 2020-2021. Prior to that, they completed a Coursera Specialization Certificate in Strategic Leadership and Management from the same university in 2018-2019. In 2004-2005, Malene earned a Diploma in International Advertising, Communication, and Marketing from the IAA International Advertising Association. Malene Balslev holds a Master's degree in Design & Communication Management from Copenhagen Business School, which they completed between 1997-2000. Their Bachelor's degree in Business Administration & Economics was also obtained from Copenhagen Business School, completed from 1994-1997. Malene began their education journey at Ishøj Amtsgymnasium, where they were a student from 1991-1994, focusing on a high level of studies in Chemistry, English, and Math. Malene Balslev also attended N. Zahles Gymnasieskole from 1981-1990 for grundskole. Additionally, they have received certifications in Design Your First Infographic, Learning Conversion Copywriting, Marketing: Copywriting for Social Media, and Writing Emails People Want to Read from LinkedIn, although the specific years of attainment are not provided.

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Previous companies

Alfa Laval logo
Oracle logo
Rockwool logo
Widex logo

Timeline

  • Head Of Campaign & Brand Management

    September, 2022 - present

  • Manager Of Global Campaigns And Content (interim)

    April, 2022

  • Brand And Campaigns Manager

    August, 2021

  • Global Campaign Manager

    March, 2019

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