Sanneli Kruger

Sanneli Kruger is a seasoned marketing professional with extensive experience in the consumer goods sector, specifically in the vitamins, personal care, and home care categories. Currently serving as the Category Marketing Manager for Ascendis Health since January 2018, Sanneli oversees a portfolio of leading vitamin and supplement brands that have achieved significant growth and market share improvement. Previous roles include Senior Brand Manager for various health brands at Ascendis, Marketing Campaign Manager at GlaxoSmithKline Pharma, and a series of brand management positions at Colgate-Palmolive, where Sanneli was responsible for the launch and management of multiple product lines across East and West Africa. Sanneli holds an Honours degree in Marketing Management from the University of Johannesburg.