Eric Fajardo

Eric Fajardo has a diverse work experience spanning several industries and roles. Eric'smost recent position was as the Programmatic Trading Lead at Nine Digital, where they held the role since January 2020. Prior to that, they worked as a Programmatic Trader at Nine from November 2015 to December 2019.

Before joining Nine, Eric worked at ReachLocal Australia & New Zealand. Eric started as a Campaign Solutions Consultant in April 2014 and was responsible for maximizing book growth and retention through high-performing campaigns. Eric also provided technical sales and platform support, mentored a team of Account Managers, and offered expertise in various marketing products and services. Eric then transitioned to the role of Client Services Specialist, managing the relationship between ReachLocal and its largest strategic partner in the APAC region, SureFire. Eric worked closely with SureFire's sales team to onboard and deliver effective paid search and display campaigns.

Eric's earlier experience includes working at Lead Creation | B2B Marketing as a Client Service and Social Media Manager. Eric developed and executed targeted lead generation campaigns and managed a team of social media specialists. Eric significantly contributed to the agency's approach in generating leads on social media.

Early in their career, Eric worked at HP as an Account Manager and later as a Sales Representative for HP Replacement Parts in the South Pacific region.

Eric began their professional journey as a Marketing Student at APM College of Business and Communication.

Overall, Eric brings a wealth of experience in programmatic trading, campaign management, client services, lead generation, and marketing strategy to their current role.

Eric Fajardo earned a Bachelor of Business degree with a focus on Marketing from Torrens University Australia between 2010 and 2012. Additionally, they obtained certifications in Digital Analytics Fundamentals from Google Analytics Academy in 2013 and Google AdWords Qualified - Display Advertising from Google in 2011.