On seeing a gap in the food distribution market and opportunity to add value through technology, Kartheeswaran co-founded Ninjacart in 2015 as a B2C hyper-local grocery delivery platform with Thirukumaran, Vasudevan, Sharath, Sachin, and Ashutosh. However, they soon realized that while there was a high demand for an online market for fruits and vegetables, the traditional supply chain for perishable products was inefficient, and hence pivoted towards a B2B Supply Chain platform. Kartheeswaran’s vision is to build India’s most efficient and largest supply chain company.
Kartheeswaran was awarded the prestigious Forbes 30 under 30 in 2019 for his successful feats as an entrepreneur. He holds an MBA degree from IIM Ahmedabad.
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