Ayaka Masuda

Ayaka Masuda currently serves as a Loyalty Product Marketing Manager at Nintendo, with experience that spans over a decade in product marketing and management. Prior roles include Performance Marketing Manager for consumer audio products at Sony, where responsibilities encompassed leading cross-functional international teams and executing go-to-market (GTM) strategies in the North America region. Additionally, Ayaka held various marketing positions at Sony Marketing, focusing on consumer audio products, PC and tablets, and general consumer electronics in Japan, where strategies resulted in increased sales and enhanced marketing initiatives. Ayaka began a professional career as an intern at the Japan International Cooperation Agency, assisting with a water purification project in Beijing, China. Educational qualifications include a Bachelor's degree in English Language and Literature from Waseda University, along with additional studies at Portland State University and Austin Community College.