Gerben Kaup

Gerben Kaup is an experienced marketing professional with a strong background in brand management and product marketing within the gaming industry. Currently, Gerben serves as Senior Brand Manager for the Benelux region at Nintendo, a position held since December 2019, following a role as Brand Manager for the same region. Prior to Nintendo, Gerben worked at Microsoft as Product Marketing Manager for Xbox Benelux and at Cook and Becker as Marketing Manager, focusing on strategic marketing, campaign execution, and customer experience improvements. Gerben’s career in the gaming sector began at Ubisoft, where responsibilities included brand management and market research from 2011 to 2017. Early career experiences also include positions in sales and consultancy. Gerben holds a Bachelor's degree in Marketing from HU University of Applied Sciences Utrecht.