B. Cinelli is currently a UX Lead at Nio, where they focus on design operations and the design system, implementing projects for the launch of a new company and guiding a team of designers. Previously, they worked as a Senior UX/UI Designer at Oi from 2022 to 2024, leading the implementation of the design system and improving e-commerce experiences. B. Cinelli’s career began in graphic design and video production, transitioning into roles in human resources and instructional design. They hold a bachelor's degree in Administration and a postgraduate degree in Media and Technologies in Education from Universidade Veiga de Almeida, alongside other certifications in design and instructional development.
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