Lucía Chávez Paz

Lucía Chávez Paz is an accomplished professional with extensive experience in brand strategy, public relations, and communication roles in the automotive industry. Currently serving as the Head of Brand and PR for Benelux and Scandinavia at Nissan Motor Corporation, Lucía is responsible for leading strategic initiatives and executing effective communication frameworks for new product launches. With previous positions at Maxus Belgium and Groupe Renault focusing on media planning and innovation communications, Lucía has demonstrated proficiency in developing integrated media strategies and managing stakeholder relationships. Lucía's career also includes project management roles in various organizations, such as UNESCO and the Bolivian Delegation to UNESCO, showcasing strong negotiation and communication skills. Lucía holds a BBA in International Business from Brock University and a Diplôme d'études d'Amérique Latine from Université Sorbonne Nouvelle.