Rob Martin is an accomplished automotive industry executive with extensive experience in brand marketing, retail media, and partnerships. Currently serving as the Director of US Brand & Retail Media & Partnerships at Nissan Motor Corporation since March 2018, Rob drives a data-led marketing strategy focusing on consumer demand and brand engagement. Prior to this, Rob held the position of Senior Manager for Tier II Marketing, overseeing marketing strategies across regional offices, and served as Regional Sales and Marketing Manager during a pivotal restructuring in California. Rob's career also includes significant roles at Ford Motor Company, where responsibilities encompassed managing dealership operations and enhancing the Lincoln luxury brand, as well as leadership positions at Volkswagen of America related to national CPO strategies. Rob holds an Executive MBA from the University of Michigan and has degrees in Political Science and Criminal Justice from Wayne State University.
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