Bachir Samna

Bachir Samna is an accomplished marketing and business development professional with extensive experience in strategic roles. Currently serving as the Director of Marketing and Development at NITA Transfert d'Argent since January 2020, Bachir has successfully implemented commercial strategies, identified market trends, defined product offerings, and set pricing policies. Prior experience includes leadership roles at Airtel Niger, where growth in customer acquisition was achieved through strategic market analysis, and at AXA, focusing on commercial analysis and performance monitoring. Academic credentials include a Master of Business Administration in Project Management from the American University of Leadership and a Master of Finance in Audit and Management Control from the Private International Institute of Management and Technology, complemented by a Bachelor of Arts from Université Mohamed Khider de Biskra.