Sudharshan Bubna

Founded in 2010 by Jai Saraf, Nithia is a global advisory and investment firm that specialises in turning around heavy asset-backed underperforming industries in steel, power, resources and allied industrials. We are solutions-driven, with the highest standards of professionalism and decades of experience focusing on building successful businesses yet investing in leaving a clean environment for the future. Since 2010, Nithia has invested US $500 million in various resource assets around the world. In a single geography alone – India, a fledgling emerging market – we have invested US $300 million since 2019 in steelmaking assets. Nithia continues to invest several hundreds of millions of dollars in targeted investments from its deal flow pipeline. Nithia's operations are global, with offices in Singapore, London, Mumbai and Dubai.