Andy Rooks

Andy Rooks has a diverse work experience spanning multiple industries. Andy is currently the Director of Growth Marketing at Nitra since January 2023. Prior to this, Andy co-founded Price Theory, a SaaS startup that utilizes machine learning for pricing recommendations. Andy was selected as an Audience Choice Speaker at TechCrunch Disrupt 2022.

In 2020, Andy joined Just Salad as the Chief Marketing Officer, where they were responsible for enhancing the brand and leading digital transformation. Andy successfully orchestrated a partnership with Mastercard's Priceless Planet Coalition, resulting in a significant increase in Net Promoter Score (NPS).

From 2019 to 2021, Andy worked as an Adjunct at NYU School of Professional Studies. Before that, they founded and served as the Managing Partner at Theory Marketing Partners from 2017 to 2020.

Andy also gained valuable experience at Citi as a Vice President, providing cross-functional support for digital product enhancements in the credit cards department. Additionally, they worked at 360i as a Manager of Insights & Planning and at MRY as a Senior Analyst in Analytics.

Their early career includes positions at Corporate Insight, where they served as a Senior Research Associate - Consulting and Research Associate - Consulting.

Andy Rooks has obtained a Master of Business Administration (MBA) degree from NYU Stern School of Business, specializing in Marketing, Change Management, Entrepreneurship & Innovation. Rooks also holds a Bachelor of Arts degree in Economics and Political Economy from Carleton College.