Larry Burns

He legitimately played the role of “Marketing Technologist” and “Data Scientist” in the last century long before these terms were popular. Larry served as long-term CEO (’99 – ’15) of the pioneering digital marketing firm StartSampling, Inc., a company that enjoyed several years on Inc.Magazine’s fastest-growing companies list. Project engagements required intimate knowledge of client and retailer data systems as embedding data within various customer, agency, and data provider platforms was a standard activity for StartSampling.