Michael Castellano

Michael Castellano is an accomplished professional with extensive experience in management and digital marketing, currently serving as Country Manager for NIU Technologies in Italy since 2018. Notable achievements include the establishment of the Italian headquarters and the launch of a direct distribution channel in the Italian market. Previously, as NIU Rental Project Manager, Michael developed an app-based rental platform for NIU EV scooters, overseeing the creation of pricing, marketing strategies, and key business partnerships. Michael's background includes founding MCEbike and managing cross-border operations in previous roles, along with expertise in digital marketing from earlier positions at brands2china and Web2Asia. Educational qualifications include studies at Donghua University and Università degli Studi di Milano-Bicocca.