Yumeng Liu has a diverse range of work experience. Most recently, from October 2019 to the present, Liu worked as an Integrated Marketing Communication Specialist at NIU Technologies. In this role, they organized monthly meetings to collect marketing campaign information from different departments, resulting in a 60% increase in internal communication efficiency and a 100% increase in resource utilization. They were also responsible for developing business partnerships to increase brand awareness.
Prior to that, from August 2019 to October 2019, Liu worked as a Digital Marketing Intern at Gezhi Education.
In June 2019 to August 2019, Liu worked as a Marketing Associate at OPTWISE CONSULTING. During this time, they were involved in planning and hosting multiple events with large attendance, and achieved 200% of target sales by reaching out to potential customers and developing business partnerships.
From December 2017 to May 2018, Liu worked as a Sales Intern at Coach, where they managed customer profiles, displayed new arrivals, and consistently achieved target sales.
In February 2016 to April 2016, Liu worked as an Auditor Intern at Shine Wing Certified Public Accountants, where they managed audit work for multiple companies and received an award for excellent teamwork. They also conducted monetary capital auditing and prepared accurate financial statements.
In June 2015 to August 2015, Liu worked as a Sales Intern at IKEA China.
Lastly, from January 2015 to March 2015, Liu worked as an Accountant Intern at Beyond Electromechanical Foreign Trade Company.
Yumeng Liu completed a Master's degree in Marketing Intelligence from Fordham Gabelli School of Business, which took place from 2018 to 2019. Prior to that, Yumeng Liu obtained a Bachelor's Degree of Arts in Business English and Accountant (CIMA) from Xi'an International Studies University, attending from 2013 to 2017.
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