Allen Wu

Allen Wu is an accomplished marketing executive with extensive experience in driving growth and innovation across various industries. Currently serving as the Vice President of Marketing at Niural, Allen leads B2B growth strategies focused on redefining payroll and financial operations through AI-native platforms. Previous roles include Independent Consultant, where expertise in AI-driven marketing supported startups, and President & COO at Apex Growth, where Allen guided a cross-functional team to enhance digital marketing agency capabilities. Notably, Allen has held leadership positions at Amazon, including Head of Growth for Kindle, successfully launching the bestselling Kindle Paperwhite and overseeing marketing strategies for major product lines. Allen holds a Bachelor's degree in Construction Project Management from the University of Washington and a certificate in Marketing, Branding, and Customer Centricity from The Wharton School.