Smriti Advani

Smriti Advani is a seasoned marketing professional with extensive experience in brand identity and communication strategies across various sectors. Currently serving as Vice President of Brand Marketing at Niyo Solutions Inc., Smriti is focused on developing the brand identity for Niyo Global in the Travel and Fintech industries. Previous roles include Head of Brand Marketing for Financial Services at Tata Digital, and Associate Director of Brand Marketing at Razorpay, where strategic brand development and user engagement were prioritized. Smriti's tenure at Flipkart as Senior Brand Manager involved managing marketing initiatives and campaigns that significantly enhanced brand visibility. Earlier experience includes consulting for various brands, managing public relations for ITC Hotels, and reporting for CNN-IBN, where Smriti received the Ramnath Goenka Award for Excellence in Journalism. Academic qualifications include a Bachelor of Arts in Economics from St. Xavier's College and a Post Graduate Diploma in Broadcast Journalism from the Asian College of Journalism.