NJ Group Global is a Singapore-based multi-brand hospitality and F&B operator with SGD 57M in cumulative revenue, six brand concepts, seven operational locations, and 50+ people across Singapore, New Zealand, and India.
Founded in 2009 by Neelendra Kumar Jain — after two decades building global systems at GE, SABIC, and Shell — NJ Group was built on one conviction: that every dining and events experience should nourish people completely, in body, spirit, and memory.
The portfolio:
CALI — Hotel F&B dining embedded within premium properties at five-star standard. Active partnerships with Park Avenue Hotels & Suites, Novotel Singapore Kitchener Road, and Ascott Raffles Place. Serving 1,500+ rooms daily.
The Legacy / Pen & Inc — Premium private and corporate events venue at NTU One-North. 480-guest capacity. Corporate, wedding, and social events designed to be remembered.
Zitimama's — QSR franchise concept built for Southeast Asia scale. Fresh pasta in under 3 minutes. Franchise-ready architecture for multi-city expansion.
NJ Intelligence — Proprietary AI IP division. Simplify.food is an AI-native Growth OS built on 16 years of live F&B operational data — currently in active POC with 10 Singapore operators.
The numbers that matter:
SGD 57M cumulative revenue · SGD 11.6M in 2024 — highest year on record · Singapore Quality Class certified · Featured in The Straits Times, Yahoo Finance, and Vulcan Post
We are not just building restaurants. We are building the intelligence architecture for the next era of F&B in Asia.
njgroup.global · simplify.food · connect@njgroup.sg · +65 6684 9897

NJ Group Global

Neelendra Kumar J.

This department oversees strategic direction and governance for the organization.

Executive Leadership

This department oversees the operation and management of restaurant locations, ensuring high standards of service and efficiency.

NJ Group Global

Org chart

Teams

Executive Leadership

Restaurant Management

Offices

NJ Group Global

Org chart

Teams

Executive Leadership

Restaurant Management

Offices

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