NJ Group Global is a Singapore-based multi-brand hospitality and F&B operator with SGD 57M in cumulative revenue, six brand concepts, seven operational locations, and 50+ people across Singapore, New Zealand, and India.
Founded in 2009 by Neelendra Kumar Jain — after two decades building global systems at GE, SABIC, and Shell — NJ Group was built on one conviction: that every dining and events experience should nourish people completely, in body, spirit, and memory.
The portfolio:
CALI — Hotel F&B dining embedded within premium properties at five-star standard. Active partnerships with Park Avenue Hotels & Suites, Novotel Singapore Kitchener Road, and Ascott Raffles Place. Serving 1,500+ rooms daily.
The Legacy / Pen & Inc — Premium private and corporate events venue at NTU One-North. 480-guest capacity. Corporate, wedding, and social events designed to be remembered.
Zitimama's — QSR franchise concept built for Southeast Asia scale. Fresh pasta in under 3 minutes. Franchise-ready architecture for multi-city expansion.
NJ Intelligence — Proprietary AI IP division. Simplify.food is an AI-native Growth OS built on 16 years of live F&B operational data — currently in active POC with 10 Singapore operators.
The numbers that matter:
SGD 57M cumulative revenue · SGD 11.6M in 2024 — highest year on record · Singapore Quality Class certified · Featured in The Straits Times, Yahoo Finance, and Vulcan Post
We are not just building restaurants. We are building the intelligence architecture for the next era of F&B in Asia.
njgroup.global · simplify.food · connect@njgroup.sg · +65 6684 9897

NJ Group Global

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