Niklas Bondesson

Niklas Bondesson is an Associate Professor of Marketing at Stockholm University since May 2014 and serves as an Advisor at NoA Consulting since January 2021, following a previous role at Evidence Strategy. Niklas is a Partner at The North Alliance since January 2018 and held positions as Chairman of the Effect Committee and Board Member at Sveriges Kommunikationsbyråer from May 2016 to January 2021. As the Head of Science and co-founder of Evidence Strategy from March 2014 to January 2021, and previously as an Assistant Professor in Marketing at Lund University from May 2011 to May 2014, Niklas has extensive experience in academic and consultancy roles. Niklas founded Substance Marketing and served as CEO from January 2008 to April 2014, and worked as Research Coordinator at Lund International Food Studies from January 2005 to December 2010. Niklas holds a Ph.D. in Marketing and an MBA from Lund University School of Economics and Management, along with Bachelor studies in Marketing from London South Bank University.