Ulrika Burling

Ulrika Burling serves as the CEO and Strategic Advisor at NoA Consulting since January 2021, having formed the consultancy through collaboration with colleagues from Norway and Denmark. Prior to this, Ulrika was the CEO and Strategic Advisor at Evidence Strategy, specializing in market positioning for various businesses from August 2018 to January 2021. Ulrika's experience also includes serving as Principal at Differ, a consulting firm focused on demand-side strategy, from August 2007 to August 2018, as well as holding multiple roles, including CEO, Partner, and Consultant at Bain & Company from January 2003 to July 2007. Ulrika earned an MBA from McGill University in 2002 and completed studies at the Stockholm School of Economics from 1998 to 2002.