Michael Malmborg

Michael Malmborg has extensive experience in leadership and entrepreneurship across various industries, notably in event communication, outdoor activities, and business partnerships. Currently serving as Projektledare at Lifeline Entertainment since September 2024, Malmborg focuses on establishing a new business area called "Partnerships." As the co-founder and CEO of NOA Nordic Outdoor Adventures AB, since April 2020, the primary goal has been to create a digital and live outdoor platform for enthusiasts and industry stakeholders. Additionally, Malmborg founded Mission Possible AB in 1998, leading brand-building projects and integrated marketing efforts. Other significant contributions include establishing Askersund Outdoor AB, Venus Choklad AB, and Betonggalleriet CAGA, alongside earlier roles in Party Art AB and Party Art Inc, where event management and corporate arrangements were key focuses. Malmborg's educational background includes studies at Frans Schartaus Business Institute and Kustjägarskolan, complemented by a gymnasieekonom degree from Tibble Gymnasium.