Alicia Leone

Alicia Leone is an accomplished professional in e-commerce site experience and operations, currently serving as the Director of E-commerce Site Experience & Operations at NOBULL since April 2024. Prior to this role, Alicia held various positions at New Balance from August 2018 to April 2024, advancing from Marketing Manager, Digital & Marketplaces to Senior Manager, North America E-commerce Site Experience. Alicia's expertise in data analytics was honed at Digitas North America, where responsibilities included utilizing Adobe and Google Analytics for enhancing online e-commerce initiatives. Earlier experience at Wayfair involved managing product merchandising and enhancing online shopping dynamics in the Cookware and Bakeware categories. Alicia earned a Bachelor of Business Administration in Marketing and Entrepreneurship from Boston University in 2014.